ARTICLES
“ Bankrol Hayden is popping up on the Elevator pages with a melodic new offering. On the California creative’s new visual for “Sandlott” the laid-back lyricist delivers some mesmerizing melodies as well as some immersive bars. The energetic new single gets a vibrant video to match as Jay Pusha handles things behind the lens for the video. Clocking in at just under two minutes in duration, the song and accompanying visual packs plenty of punch in its brief time constraints.”
-Mike Squid (elevatormag.com)
SOLO Celo - Hunnid
“ We have a lyrical Lemonade debut for our readers this morning, this time around coming in the form of Chicago native SoloCelo’s brand new music video for “Hunnid”. This record itself was pretty solid and catchy all around, but the visual is really what took it over the top for me, the video director @TheRealJayPusha did a fantastic job of matching the energy that Celo was bringing to the track & brought this song to life in the best way possible. Check out this brand new music video for yourself below.”
-Elliot Montanez (lyricallemonade.com)
LIL PETE - HONEST
(DIR. BY JAY PUSHA)
“With a penchant for melodic cuts that are capable of constantly keeping speakers knocking and shattering on streets in every Bay Area hood and bear serious crossover potential (they also prove Lil Pete is a young artist with main-stage, Billboard-chart-ready starpower not commonly found in his area’s cadre of artists and acts), Lil Pete has carved out his own unique lane in the West Coast’s current resurgence. A product of San Francisco’s well-known Fillmore District, the young and fast-rising artist comes from an area famous for its talented rap-heroes; Messy Marv, Rappin’ 4-Tay, Andre Nickatina (the Bay Area Rap God once known as Dre Dog) and San Quinn are just some of the talented emcees with strong, lifelong connections to Lil Pete’s stomping grounds. Now, following millions of views and streams across the multimedia sphere, Lil Pete is ready to become Fillmore’s next great musical export with HARDAWAY, his first proper and official studio album. To introduce listeners to his current sonic direction and give listeners a preview of what’s to come, the “Lie” hitmaker is debuting its lead single, “Honest.”
“‘Honest’ is about the streets. What goes on in them and people that live in poverty. It’s me being honest,” Lil Pete tells us, breaking down his latest release and its themes. “The video is shot in the neighborhood I grew up in. In it there are the childhood friends that I still have left and there’s clips where I show incarcerated and deceased friends. This is the single off HARDAWAY, it’s about me giving my fans and people the story of my life.”
You can take a look at Lil Pete’s new video for “Honest” above, and stay tuned for more new singles and visuals from that project’s rollout. HARDAWAY is scheduled to see release in June.”
-Patrick Montes (www.hypebeast.com)
Suigeneris - Actavis
(Dir. by Jay Pusha)
" Suigeneris has been turning up in recent months, and is back on our pages to share a new video for “Actavis.” It features Von, Lucid and Craig White, who combine with Sui for a bangin’ record that comes to life nicely through the lens of JayPusha. It all pieces together for a memorable track and video overall, and leaves us looking forward to more from Sui soon. "
- Hef (www.elevatormag.com)
OMB ShawnieBo Ft. OMB Peezy - How The Game Go
(Dir. by Jay Pusha)
OMB ShawnieBo recently let loose a fire new track and video entitled “How The Game Go.” It features OMB Peezy, who combines with Shawnie for a knockout duo across the speaker-rocking production, piecing together for a great track that now has a great video to match.
Watch the Jay Pusha-directed video below and keep it locked for more from these guys soon.
- Hef (www.elevatormag.com)
NBA Star Dame Lillard’s Artirst: Brookfield Deuce Drops “Unwilling”
( Dir. by Jay Pusha )
The last time Bay Area representer, Dame Lillard swung by Sway in the Morning, he introduced us to his label, Front Page Music’s first signed artist, Brookfield Duece.
Well today, Brookfield Duece hit the internet with a brand new video, “Unwilling” and an EP to match, “One Day It’ll All Make Cents.” Get familiar with Brookfield Duece below and catch his recent interview on Sway in the Morning.
- Nicky G (WWW.SWAY.COM)